Here is an interesting story, where our customer, the world's largest public service advertisement company, needed a marketing analytics solution which could offer a complete, timely and accurate picture of their social welfare campaigns.
USEReady helped the company bring together data from Paid, Earned, Shared and Owned (PESO) media buckets to gain insights that helped optimize and improve media operations, campaign performance and subsequent public participation.
Some highlights of the engagement were:
- Integration of 30+ diverse cloud and offline data sources
- Thorough analysis of media mix across paid, earned, shared and owned
- Real-time, actionable insights on campaigns performance
- Improved social listening and public participation by 2.5x
- Fine-tune media mix and reduce spends by 15%
Here is one sample dashboard: