Recently we had the opportunity to work with a fortune 500 media powerhouse that delivers content across television, motion picture, online and mobile platforms in over 160 countries.
The customer wanted to build an advanced Audience Analytics solution which could help them understand, analyse and predict user behaviour, in order to improve viewership and customer loyalty.
USEReady has been a part of their success by developing complete solution with rich interactive Tableau dashboards, an integrated cloud data warehouse, user training and adoption.
Here are the key highlights of the project:
- Integrate data from 500+ Apps, App Annie, Apple Store, Google Play, RokuTV, Adobe Marketing Cloud, etc.
- Understand viewership behavior and get a holistic audience picture
- Improve user engagement by analyzing content consumption patterns
- Use Predictive Analytics to push promotional content
- Offer discounts and provide bundled pricing to prompt retention